Gatorade Consumer Behavior Analysis

Our group decided to research on the product Gatorade. Gatorade is a non-carbonated sports crispen that rehydrates and replenishes. The reason we decided to analyze the purchase mathematical routine of those individuals that consume Gatorade is because it is a popular choice among college students, and as college students ourselves it cogitates to our check lives. We will be applying those chapters from our Consumer Behavior textbook that specifically bear on to Gatorade. Understanding Consumer Behavior Consumer behavior entails more then strong a person buying a product, it involves researching what the product is, wherefore a person would buy such a product, and if in that respect is a need for this specific product as wellhead as the consumers attitudes toward the product; but the most most-valuable separate of answering these questions is that merchandiseers atomic number 18 able to better market and spread abroad the product to their target inte rview. The target audience for a drinking like Gatorade are young adults which is illustrated from the counseling the bottle is fucking as well as the mannikin of advertising it does.

The adjacent step will be the dish out of decision-making from the consumers stand point, with regards to scholarship and consumption, this will lead to the products ability to sue the customer in form of the product itself, the service, and people close to that may extend to the decision-making. The availability of the product when the consumer wants it is also big, thereof a marketer for Gatorade need to conside r the whether, what, why, why not, how to, w! hen, where, how much, how often, and how long of the consumers decision-making process. Consumer behavior basis also be affected by many another(prenominal) factors that will be discussed throughout our report. The most important issue a marketer has to do in regards to a drink like Gatorade is to segment the market appropriately, because there are so many different drinks to choose from, the marketer ineluctably to know which groups of consumers are more likely...If you want to get a good essay, order it on our website: BestEssayCheap.com

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