An Investigation into the Relationship between Corporate Diversification and the Performance of Firms

CHAPTER 1.0 INTRODUCTION 1.1 Background of the Study Diversification has been an essential pedestal for the growth and survival of firms in the last half of the ordinal century, due to the vulnerability of the single-business firms to the firm and unexpected changes in the environs (Ansoff, 1965; Penrose, 1995). As such, integrated variegation has been 1 of the most one of the most widely looked (Johnson and Scholes, 2002, p304). Moreover, inside the variegation explore, most concern goes to the investigation of the family mingled with corporate diversification and the accomplishment of firms. It should therefore come as no surprise that the relationship between diversification and consummation has been one of the most extensively researched argonas in the discipline of industrial organization, strategic management and finance (Datta e.a., 1991, p529). Rumelts 1974 study has been the start of a huge stream of literary productions exploiting the relationship between corporate diversification and performance of firms. Nalwaystheless, non-homogeneous attempts to demonstrate the effects of diversification on performance are inconclusive (Johnson and Scholes, 2002, p305). This lack of a clear answer in the diversification research motivates the express study.

The purpose of this study is to embellish a map regarding the mainstream research on diversification-performance relation ever since Rumelts seminal study, to identify how further Rumelts study match into incidental empirical studies, to identify the major drawbacks of previous studies, and further to offer tentative sug gestions for future research. 1.2 inquiry ! Methods This study is conducted as an widen belles-lettres review. The aim is to getup a new deduction of different insights into previous research on the relationship between corporate diversification and performance of firms. Thus an extended literature review is basically sufficient. The altercate is to choose good publications and articles dealt with the subject field of this dissertation (Jankowicz, 2002). 1.3 Dissertation Structure... If you insufficiency to get a proficient essay, order it on our website: BestEssayCheap.com

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